The owner of Gray-Nicolls Cricket Gear is Peter Kyriakoudes.This website's targeted audience is 20-40 year old males who have an interest in cricket. This website is not for the hardcore cricket fans. This website is about getting more people into the game of cricket. Through the blog page we here at Gray-Nicolls Cricket Gear hope that this becomes more of a hangout for cricket lovers than just a online shop. Our goal is to ensure that each viewer of the website gets better or more inclined to start cricket. Our vision is that cricket will become one of the leading world games which is why we have started a blog, so that people who post on the blog can get people who don't play cricket to join in on the discussions on the blog and get a love of the game.